Search Engine Optimization (SEO) – Get On Page 1

SEO is the art of getting your website ranking higher in search engines.

Better ranking means more traffic to your website which in turn means more customers and more sales.

91% of people using search engines do not look past the first page.

With SEO you ensure that search engines recognise that your website is the most relevant for your area of business. And thus, gets displayed at the top when consumers search for your product or service.

Here at “Internet Marketing Experts” we use the following packages to achieve this. It may be that you need only one of these or a combination. Every case is different and our experts consult with you to determine your requirements and the best solution.

Keyword Analysis

We do a strategic research into the keywords used in your industry to find what people are searching on. We can tell you how many people search every day for a particular word or phrase and most importantly how much competition you have against you.

Keyword research is the foundation of any form of SEO. If your website is not optimised for the correct words or phrases then you are wasting your time.

Website On-Page Tuning

Once the words and phrases for your business are decided we then tune your website for these. Changing things such as meta tags, title tags, alt tags, keyword density and keyword placement.

If the structure and navigation of your site is ineffective we will also advise on that.

We will build internal linking on your website and create a sitemap.

We will also submit your website to the search engines and hundreds of other directories.

We will analyse and change all critical on-page SEO factors.

Link Building

The most effective way to get your website ranking higher is to get other websites linking to it. Not just any sites but ones with a high page rank and authority. Once this happens the search engines think that your website is of value. The more authoritive websites linking to yours the better. This is called off-page SEO.

Here at “Internet Marketing Experts” we provide a link building service. All our links are page rank 4 and higher and we offer 3 packages within this area.

Link Building is an ongoing process, hence the monthly schedule.

Your niche and competition will determine which package you require. Internet Marketing Experts will advise you on this.

Article Marketing & Content Creation

If you have a content type website then we can create SEO Content for it. The more regularly you update your website with new content the better.

Article Marketing is a form of advertising where you write short articles about your industry and then distribute and publish them online in different directories. This increases your businesses credibility as well as bringing new clients. Each of these articles ‘points’ back to your website.

“Internet Marketing Experts” will write these articles for you and distribute them to hundreds of directories.

We will also write press releases for your products/business and distribute them.

Other Forms Of SEO

Where we think it appropriate we will implement other forms of SEO, such as video and social media. This will be determined on a case by case basis as it is not appropriate for all businesses.

Choosing A Package

Every business is unique and we will consult with you to determine a path for your SEO. Having said that, Keyword Research and Link Building are the foundations of any Search Engine Optimization (SEO) strategy.