What is Internet Marketing?

Internet Marketing is a phrase that encapsulates many areas of online technology. For instance all of these are distinct parts of Internet Marketing ;

• Search Engine Optimisation (SEO)
• Pay per Click (PPC) advertising
• Email Marketing
• Social Media
• Web Design

Every business is unique and hence its requirements are too. Every online market that each business is involved in has different aspects too. This is why you need someone who looks at your business from a business perspective as well as from an internet one.

Once we have assessed your business and defined your goals, we will use whichever of the above is required, to achieve your business objectives.

Internet Traffic v Conversions

Conversion is the crucial factor in determining the success of any online business. Getting traffic to your website is relatively straight forward. But converting it into buying customers is a completely different story.

Your website design and internet marketing strategy has to give the user the best experience and be able to persuade him/her to buy from you, rather than your competitors.

Profiling your Internet Customer

We first of all assess your existing website traffic. Using Google Analytics we can tell exactly how a customer navigates through your website. For instance, how many and which pages they look at, how long they take on any particular pages and even where they leave your website from.

Using such information we profile your website visitors, to see if there is a trend. Then we know what needs changing.

The path to conversion in a website is something that most businesses and web designers do not even consider.

We can quickly see where your customers are losing interest in your website.

An Example

We recently looked at a client who felt their online sales were not in line with their internet traffic. They were a wholesale business selling a particular product to retailers but also to consumers online. On further investigation we saw that most of their website visitors left after visiting the page which told them where their nearest stockist was! It was clear people were just using the website as a directory to find out where to go to get the product.

We suggested a call to action that would tempt the website visitor to buy from the website rather than go to a physical store. This owner needed to provide an incentive on the website to convert those visitors there and then. It was a simple solution and worked wonders.

Our Business expertise

IMExperts are quite unique in that they have actual experience of running bricks and mortar businesses in the real world, not just on the internet. Not only that Pew Singh, the director, is a mentor for Business Mentors New Zealand. So you can be assured that we have a wealth of business knowledge behind us too.

This experience and knowledge is used for the advantage of all our clients.

As a client of IMExperts you can be assured that we are sincerely interested in seeing your business flourish online, and for it to be a success.

For us, Internet Marketing and your business success, go hand in hand. With us you get a Business Adviser and Internet Marketer, in one.